The Cat is Out of the Bag: Tapping the Feline Growth Frontier

Cats now outnumber dogs in many urban households—but products, care models, and marketing still lag. This panel dives into the overlooked feline opportunity, exploring how DTC brands, veterinary services, and retailers are innovating for the modern cat parent.

Discover what it takes to win feline loyalty, from behaviour-based design to telehealth, nutrition, and the rise of cat-first ecosystems.