Andrea has been with NielsenIQ for over 12 years supporting retailers across a wide variety of channels and store formats, most recently focused on the Pet channel. Andrea has a strong background measuring and explaining the FMCG marketplace as consumers shift their spending in an Omnichannel environment, store formats continuously evolve, and product innovation moves rapidly.
Andrea is a sought-after presenter for industry events such as Global Pet Expo, SUPERZOO, Pet Industry Leadership Summit and more. As a presenter, she brings the numbers to life for pet retailers, manufacturers, and industry partners looking to understand topics such as:
•What’s changing in pet ownership across the globe and how are those owners thinking about the pets in their household and shopping for those pets?
•How are pet owners changing their purchase behavior across the various omni-channels such as Brick and Mortar, Online and Social Commerce?
•What product attributes, formats, ingredients, health benefits and use cases are driving growth in Pet Care?
•How are sustainability and other environmental health practices migrating into the pet space? Where are the largest areas for development?
•What are the current human food trends we expect could impact Pet in the future? What should retailers and manufacturers being looking at to prepare for those impacts?
Andrea is a Minnesota native. She graduated from the University of Minnesota – Duluth with a focus in Retail Marketing and Consumer Analytics. She currently lives in the Twin Cities with her family and their adorable black lab, Breezy.
