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Explore how hotels and spas use bold partnerships, in-spa technology, and live activations to create wellness experiences guests feel before, during, and after their stay.  

Learn how aligning with local, sports, and cultural communities builds momentum beyond checkout - and how membership models turn that demand into repeat visits and measurable ROI. 

Consumer Behaviour
Member Experience
Revenue Diversification
Scaling
Science-Backed Trends
Longevity

Author:

Matthew Punsalan

Cluster Director of Spa & Retail
Montage International
... read more

Matthew Punsalan

Cluster Director of Spa & Retail
Montage International

Author:

Alison Kirsten

Director of Spa and Wellness
Fairmont Austin
... read more

Alison Kirsten

Director of Spa and Wellness
Fairmont Austin

With tighter wallets and a shifting economy, brands need more innovative strategies to grow. Discover how to harness machine learning and payments data to optimize every stage of your funnel - boosting acquisition, increasing LTV, and keeping customers happy.

Scaling
Revenue Diversification
Member Experience
Consumer Behaviour
AI

Author:

Charles Rosenblatt

Chief Commercial Officer
Butter Payments

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

... read more

Charles Rosenblatt

Chief Commercial Officer
Butter Payments

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

Discover how hotels and resorts are weaving wellness across the entire guest journey. Explore how inclusive programming – spanning movement, culinary, social, in-room, outdoor, and longevity-focused experiences – creates lasting value that resonates beyond the stay, broadens guest appeal, and deepens loyalty. 

Consumer Behaviour
Revenue Diversification
Member Experience

Author:

Brisa Huezo

Corporate Director of Spa and Wellness
Noble House Hotels & Resorts
... read more

Brisa Huezo

Corporate Director of Spa and Wellness
Noble House Hotels & Resorts

Author:

Kate Morrison

Director of Wellness & Sustainability
Ojai Valley Inn
... read more

Kate Morrison

Director of Wellness & Sustainability
Ojai Valley Inn

The fitness industry is facing its biggest challenge yet: Talent. As gyms expand, digital platforms evolve, and member expectations rise, the next frontier of growth will be defined not by technology or equipment, but by people. Discover how to future-proof your talent pipeline, reduce turnover, and align trainer development with real business outcomes. 

Scaling
Revenue Diversification
AI

Author:

Kurt Mangum II

Vice President of Partnerships
ISSA (International Sports Sciences Association)
... read more

Kurt Mangum II

Vice President of Partnerships
ISSA (International Sports Sciences Association)

When data connects, wellness wins. Learn how hotels & resorts turn guest, spa, loyalty, and behavioural data into personalised journeys -while keeping privacy airtight. See how AI, automation, and the right integrations unlock smarter decisions, guest trust, and new revenue moments across every property. 

Revenue Diversification
Consumer Behaviour
AI
Data

Author:

Robert Vance

Director of Spa & Wellness and Executive Committee Member
Solage Auberge Collection
... read more

Robert Vance

Director of Spa & Wellness and Executive Committee Member
Solage Auberge Collection

The next wave of growth won’t be fueled by bigger budgets, but by sharper creative and cleaner data. When every second counts, hooks, offers, and attribution become make-or-break. Discover the playbook that turns watch time into waitlists without tripping compliance. 

Consumer Behaviour
Scaling
Member Experience

Wellness can be a brand’s strongest signature, not just an amenity. Explore how leading hotels & resorts choose which concepts to back, scale across portfolios, and turn into brand-defining experiences that drive investment, higher ADR, loyalty, and repeat stays.

Scaling
Revenue Diversification
Longevity

Author:

Meaghan Carlson

Vice President of Brand and Marketing
Sensei
... read more

Meaghan Carlson

Vice President of Brand and Marketing
Sensei

Author:

Susie Arnett

Director of Wellness Programming
Six Senses Hotels Resorts Spas
... read more

Susie Arnett

Director of Wellness Programming
Six Senses Hotels Resorts Spas
 

Patrick Grady

CEO
TetraScience

Patrick Grady

CEO
TetraScience

Patrick Grady

CEO
TetraScience