
Connor Lawrie

Liz Allison

Julia Croxen
Julia is Vice President of Strategy Consulting at Rock Health, where she advises enterprise healthcare organizations on digital health and innovation strategy. She brings particular expertise supporting life sciences and pharma companies, as well as growth-stage startups. Her work focuses on go-to-market planning, commercialization, and patient activation and engagement across digital health segments and therapeutic areas, including cardio-metabolic health and women’s health. Prior to Rock Health, Julia worked in life sciences strategy consulting, driving pipeline portfolio prioritization, launch planning, and lifecycle management initiatives for biopharma clients. She studied Neurobiology and Global Health and Health Policy at Harvard University.